My design process

There's no one-size-fits-all design process in real business environments. I've learned that rigid frameworks often clash with budget constraints, tight deadlines, and shifting priorities. Instead, I treat design thinking as a flexible toolkit—selecting and adapting methods based on what each project actually needs. Whether it's a 2-week sprint or a 6-month initiative, my approach scales to fit the context while keeping user needs and business goals at the center.

AI amplifies this adaptability, letting me compress research phases, rapidly prototype concepts, and seamlessly blend UX writing with strategic thinking. This flexibility ensures I deliver meaningful solutions regardless of the constraints I'm working within.